content strategist cultural trend researcher
and future thinker.
I connect brands to culture and zeitgeist ✨
Communicator, Master in Strategic Foresight and Futures Design by ESPM.
I'm a cultural sleuth, always on the lookout for the latest trends and shifts in pop culture. I love uncovering how brands can stay ahead of the curve and make a positive impact on society. By combining my cultural expertise with data-driven insights, I help businesses uncover new opportunities for growth and success.
Maybe you need a creative mind
to guide you into culture,
to help you to be aware of social trends,
to support you in your journey to be digital relevant.
How can I help you:
Creative
I create and execute creative digital strategies that connect brands with the culture of the present and future. This includes: social media, creators/influencers, copywriting, trend research, content curation, social listening and more.
Research
I research GenZ behavior and cultural trends to help organizations transform data into actionable insights and connect with the new generation of consumers. This includes: desk research, qualitative research, scenario and market analysis, translation of data into creative insights.
Futures Design
I map trends, strong and weak signals to design possibilities for futures, helping brands navigate through innovation connected with culture. This includes: signal research, scenario design, connection with business objectives, backcasting.